So, did Taylor Swift handwrite her (already iconic) letter to fans?

Taylor Swift
(Image credit: Taylor Swift)

Taylor Swift has finally bought back the masters of her first six albums in a move that came as a big surprise when everyone was expecting Reputation (Taylor's Version) to be announced instead. Taylor wrote a long letter to fans professing her elation over finally being able to own all of her back catalogue. It currently fills the screen when you visit her website, and is being shared by every news outlet (and Swiftie) across the internet. But everyone is arguing over whether Taylor handwrote her letter? I'm saying not, which raises another question – which font did she use?

Taylor's branding has included a wide variety of typefaces across her previous visual identity, mostly custom. Each 'era' (or album) uses a totally different font, chosen to match the visual vibe of the musical and personal style (here's what I think the re-record of Reputation might look like, if it ever gets made). These range from handwritten to serif in style and have included Taylor's own handwriting. But this letter is slightly different.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.

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